The meaning of together
I’ve noticed in some quarters that the Olympic motto – faster, higher, stronger – has a new addition for these Covid times…together. It seems appropriate not just for this time but for all times of course.
So it’s curious that the International Olympic Committee (IOC) has made watching this inspiring celebration of human physical and mental achievement rather more exclusive by selling the broadcast rights to the Olympics to a subscription service.
This has meant that the brilliant wall-to-wall coverage (a joy for sports fans like me though I know it doesn’t work for everyone) has been turned into a rather more meagre offering with many great moments only available as a short clip on the BBC or some other website.
Surely, and especially when we need the uplifting spirit of human endeavour on display, the excitement and drama that sport brings, the IOC could have thought less about money, more about positive impact across a wider world and truly lived up to the meaning of together.