What’s in your fine print?
Headline grabbing statements, whether from Governments or organisations, often obscure the real meaning behind the decision or planned action. Just this week we’ve had the announcement of a National Insurance payment increase for the laudable aim of improving social care.
Much was made of the cap on care costs. Yet the real meaning for people is in the fine print – and, though I’m very much in favour of better social care and understand we all have to contribute the fine print suggests it’ll be an improvement but not quite as good as portrayed.
Too often we’re suckered by the headline and left deflated and disappointed when the whole picture emerges. In organisational life, and as leaders, do we want that ‘crash’ of hope for our people, our customers, our wider stakeholder group? Are we happy with the erosion of trust?
It is time to increase the point size on the fine print, including it in our headlines. Honestly stating this is what we’re doing and this is the impact it will have – the good and the less good. And encouraging people to explore beyond the headline.