In business goodwill is typically seen as an intangible asset, created over time, related to a good name/reputation. Something in the ‘bank’ of value and for use in the future.
In day to day living it is something more active – the kindness, compassion, help, friendliness we extend to others. And therein lies its power.
Imagine if we put goodwill at the heart of our leadership, made it our ‘operational currency,’ energy flowing in the right direction for outcomes of a higher order.
We’d start from a position of positive regard for others – all stakeholders, not just those like us. Our interactions infused with this energy so others feel cared for and valued. Trust and relationship flourish. The people we lead engage more deeply, with us and their work. Potential is realised and quality rises.
When the going gets tougher and more challenging conversations are called for we approach with love, holding the conversation in a trusting environment. Outcomes are more likely to be positive – the message heard and understood, the right meaning made.
And where goodwill is embedded in the organisational DNA we see decisions and actions of a higher order, oriented to supporting people and planet as well as profit.
Imagine too, if goodwill or will-to-good was the propelling energy in the work of our national and global leaders. The common good, rather than solely national, or even personal, interest would be the beneficiary. The better world we yearn for would be in our grasp.
Likely we won’t see ‘operates, consistently, from a place of goodwill’ on any leadership competency framework, political manifesto, or ballot paper. Isn’t it time we did?
Better still, we can all put it into practice now without needing instruction.