According to Fast Company, reporting on the positioning of the latest range of Apple watches, Apple ‘used to sell wonder, now it sells fear.’ This new range is supposedly about helping us survive the challenges of a difficult and uncertain world.
Sure we are living in tough times yet the more we buy into this doom and gloom by cultivating fearful thoughts the more we add to it.
This isn’t about ‘Pollyanna-ish’ optimism, rather about each of us bringing as much light as we can into the world through balanced perspective, taking time to reflect, seeking and seeing the small spark of hope and light in even the most difficult situation.
We can all play our part, committing every day to bring light through our thoughts, words and actions, to seek the spark and fan it. How are you adding light today?